/ Manifesto · 2026

We dress the
opt-outs.

Fast fashion burns 92 million tonnes of textile waste a year. Greenwashing burns the rest of our patience. We started Re-Cycle because we wanted clothes that did something — not clothes that posted infographics about it.

Every Re-Cycle piece is built from at least 60% post-consumer recycled material. That's reclaimed cotton scraps from textile mills and polyester pulled from PET bottles. We use low-impact dyes, hand-finish everything in a Porto co-op, and pay seamstresses 2.4× the regional living wage.

We're also funny on purpose. Eco shouldn't feel like homework. If our tees make you laugh at a stranger on the train, mission accomplished.

The 5 rules

  1. 01 → Never virgin polyester.
  2. 02 → Every batch traceable to a bottle or a scrap.
  3. 03 → Carbon-offset every shipment, on us.
  4. 04 → Repair-for-life on every piece over $100.
  5. 05 → If we can't make a joke about it, we don't make it.
✦ No greenwashing
scraps

Big mood

Style is opinion. Make yours public.

wit_lab.execlaude · sonnet · v4.5

GENERATE WIT

Punch in any product + material. Our AI copywriter (trained on dive-bar napkins) spits 4 ready-to-print taglines.